This Young Ones Brief asked to bring ideas that would put Budweiser as a top brand amongst young beer drinkers. They wear the brand but they don’t drink it - for two sneakerheads like us this meant it’s time to brew one of the OG daddy shoes and let them flex it eternally.
Disclaimer: no beers or sneakers were harmed during this project.
Art Director: Guillermo Pernas Romero
Copywriter: Martim Braz
Awards: One Show Young Ones 2021 - Merit
