New Work. /
New Work. /
Lidl. /BBDO Germany. /2024.
In 2024, Lidl is bringing the magic of the season to everyone with a joy-filled global campaign. Our goal was to bring to life the idea that wishes really can come true by positioning Lidl as a brand that makes Christmas special, delivering joy and value to families across 30+ markets.
The story follows a young girl whose selfless Christmas wish reveals the true magic of the season, capturing the essence of Lidl’s promise to make festive moments easier and more memorable.
We collaborated with Academy Award-winning filmmaker Tom Hooper to create a heartwarming film that serves as the campaign’s centrepiece.
Beyond the storytelling, we wanted to extend the brand’s commitment to giving back. That’s why we integrated a food-and-toy donation initiative into the campaign, ensuring Lidl not only provides quality products at great prices but also supports families in need during the festive season.
Developed globally but tailored for local markets, this campaign is the brand’s most ambitious Christmas effort yet. We crafted hundreds of assets - from offer-driven films to social content and in-store materials - ensuring cultural relevance in every market.
With BWGTBLD, Frame Store, bEpic, and 750mph. // click here to find more