The brief asked for an idea that would make YULA the go-to natural energy drink. For us it was the moment to thank the people that, with small acts of kindness, make the world a better place.
If awards change your life then it’s this one, since Marita told me so much about what it means to go veggie and the importance it has on the planet; and on you.
Art Director: Marita Guzman Grossberger
Copywriters: Martim Braz | Shana Saperas
Awards: D&AD New Blood 2020 - Wood Pencil
